Fast Pitch
You want attention, and you want it now. Get it—instantly—with today's smartest PR tactic.
By Monique Harris •
Opinions expressed by Entrepreneur contributors are their own.
What's one of the best ways to get publicity for your business? Promoting it with press releases. But the "old way" of writing and distributing releases just isn't as efficient as it used to be.
Once you create a newsy message about your product or service, you have to use several media directories to find the appropriate editors, address hundreds of envelopes, fold the releases, stamp the envelopes and send them. OK, so it's not the Ironman Triathlon, but it is like watching a black-and-white TV set when you should be watching in color. That's where electronic press releases come into play.
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