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Flaw and Order

Are you apt to make mistakes? You're not alone. Find out how to avoid these 8 common pitfalls.

By Mark Henricks • May 5, 2006 Originally published Sep 9, 2004

Opinions expressed by Entrepreneur contributors are their own.

Businesspeople don't necessarily follow flawed strategiesbecause they're greedy, arrogant or careless. Our brains arewired in ways that tend to prevent us from following tried-and-truestrategic principles.

That's the view of Charles Roxburgh, a London director ofconsulting firm McKinsey & Co. who cites behavioral economicsstudies that show decision-makers commit similar mistakes in waysthat suggest irrational behavior is innate. Below are the eighthidden strategy flaws Roxburgh has identified and strategies tohelp you overcome them.

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