Flight of Fancy?
Launching a high-tech product can be a technical and financial challenge. Try these tips to get yours off the ground.
By Don Debelak •
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TheEntrepreneurs: Williams J. Boyers Jr., 39-year-old founderof APS inTacoma, Washington and partner and co-founder Ray Henson, 39, whohelped Boyer with the technical aspects of the invention
The Product:The digEplayer is a portable battery-operated in-flightentertainment system that passengers place on their tray tables.The 3-pound system, which holds 64 full-length movies and hours ofdigital music, cartoons and TV sitcoms, is a less expensivealternative to the traditional onboard in-flight systems that costas much as $1 million per plane to install. A licensing arrangementwith Twentieth Century Fox allows APS to reprogram the units every60 days with new movies right before they go to video.
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