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Flight of Fancy?

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By Don Debelak

Opinions expressed by Entrepreneur contributors are their own.

TheEntrepreneurs: Williams J. Boyers Jr., 39-year-old founderof APS inTacoma, Washington and partner and co-founder Ray Henson, 39, whohelped Boyer with the technical aspects of the invention

The Product:The digEplayer is a portable battery-operated in-flightentertainment system that passengers place on their tray tables.The 3-pound system, which holds 64 full-length movies and hours ofdigital music, cartoons and TV sitcoms, is a less expensivealternative to the traditional onboard in-flight systems that costas much as $1 million per plane to install. A licensing arrangementwith Twentieth Century Fox allows APS to reprogram the units every60 days with new movies right before they go to video.

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