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What's Love Got to Do With it?

Is a passion for your idea enough to base a business on--or is a hot market opportunity a better guarantee of a sure thing?

By Judith Potwora

Opinions expressed by Entrepreneur contributors are their own.

When it comes right down to it, business owners fall into twocamps: People who follow their passions, and clear-eyed folks wholook for great moneymaking opportunities. Each side says itsapproach works best.

On one hand, following a market opportunity has glitteringallure: A great opportunity can make a lot of cash. On the otherhand, following your passion has romantic appeal: All day long,you're around a product or service you love.

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