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Gender Blender

Boys don't have cooties, so don't be afraid to mingle at mixed-gender functions.

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This story appears in the October 2001 issue of Entrepreneur. Subscribe »

They say that birds of a feather flock together-and formany women entrepreneurs, flocking together at conferences andnetworking events specifically targeting women is par for thecourse. But the next time you attend your local chamber meeting orgeneral venture capital forum, look around the room. You canprobably count the women on one hand.

Does this picture seem a bit out of whack? It is, and that'shurting women, because mixed-gender and predominantly male eventsare where the money usually is, says Aldonna Ambler, anentrepreneur, venture capitalist and growth strategist inHammonton, New Jersey. Even if you're not seeking capital,Ambler says these events are prime opportunities to meet strategicalliance partners, customers and others who can help grow yourbusiness.

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