Getting to Know Them
If you don't know who's visiting your site, how can you cater to their needs?
The customer can be the sole determiner of the success orfailure of a business on the Web. Often, this success or failurecomes in a short time. Thus, it is important for a Web site to beas customer-friendly and helpful as possible. This can be done inseveral ways, the simplest of which is listening to the people whovisit your site. This sounds absurd. How can one listen on a Website? The answer is: ask. Most importantly, make it easy for yourcustomers to answer.
Excerpted from 101 Internet Marketing Tips For YourBusiness