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Give Customers What They Want

Even if your customer is in the wrong, make them think they're in the right--your bottom line will thank you for it.

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This story appears in the July 2003 issue of Teen Startups.

(YoungBiz) - Claire Randall, now 17, started a home-basedgraphic design business in Galveston, Texas, when she was 12 afterteaching herself to use the software and making her own businesscards. After designing cards for several friends and then for alocal seafood restaurant, Randall thought she had everythingfigured out. Then she made a mistake on a customer's order.

"I was working on a card for a gymnast," she recalls."It was late and I didn't double-check the colors in thepicture." When Randall delivered the order the next day, thegymnast took one look at the cards and started laughing. Why? Thecartoon gymnast on the card appeared to be missing part of herleotard.

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