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Glass Action

An entrepreneur revs up business for his clients with an innovative mobile solution.

This story appears in the September 2005 issue of Entrepreneur. Subscribe »

It's hard to stop jaded New Yorkers in their tracks, butguerrilla marketer Russ Levinson, 30, founder of AdverLive LLC, hasfound a unique way to turn heads for his clients. He drives an18-foot Isuzu truck with glass-paneled sides to various Manhattanhot spots--Times Square, Wall Street, SoHo--then parks and watchespassersby do double takes at the action inside.

In June, for example, the Independent Film Channel promoteditself by body-painting models inside. And after Sky StudiosPhotography held a mock photo shoot inside the truck, it hadtrouble keeping up with all the phone calls that followed.

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