An entrepreneur revs up business for his clients with an innovative mobile solution.
It's hard to stop jaded New Yorkers in their tracks, butguerrilla marketer Russ Levinson, 30, founder of AdverLive LLC, hasfound a unique way to turn heads for his clients. He drives an18-foot Isuzu truck with glass-paneled sides to various Manhattanhot spots--Times Square, Wall Street, SoHo--then parks and watchespassersby do double takes at the action inside.
In June, for example, the Independent Film Channel promoteditself by body-painting models inside. And after Sky StudiosPhotography held a mock photo shoot inside the truck, it hadtrouble keeping up with all the phone calls that followed.
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