Go Guerilla

Think about how you will have success marketing outside of the United States.

You generally have less prestige and fewer resources in anoverseas market, so strategize accordingly. Get creative and findways to bring attention to your business that don't cost you abundle. And remember, what works in the U.S. won't necessarilybe a hit abroad.

For instance, when General Motors introduced its successfulChevy Nova in South America, the company couldn't figure outwhy it wasn't selling. When it discovered "nova"means "it won't go," the company quickly renamed thecar "Caribe" in its Spanish-speaking markets.

Excerpted from 303 Marketing Tips: Guaranteed To Boost YourBusiness

Editor's Pick

The Dark Side of Pay Transparency — And What to Do If You Find Out You're Being Underpaid
Thinking of a Career Change? Here Are 4 Steps You Can Take to Get There.
A Founder Who Bootstrapped Her Jewelry Business With Just $1,000 Now Sees 7-Figure Revenue Because She Knew Something About Her Customers Nobody Else Did
Everything You Need to Know About Franchise Law
Business News

'Crying Northwestern Kid' Turned His Viral Fan Moment Into a Successful Harvard Admissions Essay. He Says the Experience Taught Him About Empathy.

Six years ago, Phillips was watching No. 8 Northwestern take on No. 1 Gonzaga during March Madness when he became a meme.

Marketing

4 Best Practices for Smarter Higher-Education Admissions Procedures

Here are four key tips higher education institutions can use to build a better admissions process.

Business News

Amazon Is Starting to Let Customers Know What Products Are Returned Often

The e-commerce giant has begun flagging certain items that were frequently sent back.