Go Guerilla
Think about how you will have success marketing outside of the United States.
You generally have less prestige and fewer resources in anoverseas market, so strategize accordingly. Get creative and findways to bring attention to your business that don't cost you abundle. And remember, what works in the U.S. won't necessarilybe a hit abroad.
For instance, when General Motors introduced its successfulChevy Nova in South America, the company couldn't figure outwhy it wasn't selling. When it discovered "nova"means "it won't go," the company quickly renamed thecar "Caribe" in its Spanish-speaking markets.
Excerpted from 303 Marketing Tips: Guaranteed To Boost YourBusiness
