Go on Trial Sample your product before launching a full campaign.

Bigger isn't always better. A tiny trial size or sample ofyour service can lead to bigger things. If you can get someone totry your product or service, chances are he or she will buy itlater. And the best way to get someone to try something is to giveit away for free. Have employees pass out product samples in frontof your business; if you provide a service, you can offer, forexample, one free week out of a four-week trial period.

Excerpted from 303 Marketing Tips: Guaranteed To Boost YourBusiness

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