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Good Fortune

Diary of a start-up: from idea to fruition.

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This story appears in the March 1999 issue of Entrepreneur. Subscribe »

Once upon a time, there was a police officer named Sid Martinez.As a cop, his job was to uncover problems and find solutions.Seeking a career change, Martinez found a new outlet for hisproblem-solving and bilingual communication skills: cookies.

While innovative ideas may be born in an instant, businesses cantake years to succeed. Here are the steps Martinez and his partner,Jeff Dole, took to achieve success:

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