Goodwill Works

Giving back to the community will nourish your business.

Many business owners feel they have an obligation to help peoplein the community who are less fortunate than they are. After all, apercentage of the profits you make comes from the community.Finding ways to reinvest those dollars benefits not only thecommunity, but also your business. For instance, supportingeconomic revitalization projects that spur business growth createsa win-win situation.

On a smaller scale, set aside one day per month as your"nonprofit day"-literally! Publicly commit to giving theprofits earned one day each month to a community project, and makea big deal about it. Hang a banner or place an ad in your localpaper reminding customers that any purchases made on that day willhelp support a local community program.

Excerpted from 303 Marketing Tips: Guaranteed To Boost YourBusiness

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