Handle Customers With Care

One negative interaction with a customer can cripple your business.

Jul 7, 2003

Make sure you deal with all your customers in good faith andwith integrity. A single disgruntled customer can do some seriousdamage to your reputation. Negative word-of-mouth, especially oncomputer bulletin boards and the Internet, can cripple yourbusiness, even more than positive public relations can help it. Sodo things right from the get-go and treat customers withrespect.

Excerpted from 303 Marketing Tips: Guaranteed To Boost YourBusiness

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