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Here Comes the Sun

Stay on time with this self-calibrating watch

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This story appears in the December 2004 issue of Entrepreneur. Subscribe »

If your business has you continent hopping, you won't everhave to worry about being late with the Luxury Atomic Solar G-Shockwatch by Casio. Available in eight stylish models priced at $250 to$400, the Solar G-Shock keeps you up to the minute and up to dateby calibrating itself multiple times a day against the atomictransmitter in Fort Collins, Colorado. Its digital display stayslit thanks to solar power, and it features local time for 30 citiesaround the world. You can program it to alert you to meetings withup to five daily alarms, and it's shock- and water-resistant(price: $250 to $400, www.casio.com).

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