Here's the Keys
Looking for a new business idea? Keep an ear open for what people grumble about . . . especially if they can afford to drive Lamborghinis.
By Gisela M. Pedroza •
Opinions expressed by Entrepreneur contributors are their own.
What: Club that provideshigh-end luxury cars to its members
Who: Richard Weisman of ExoticCar Country Club
Where: Pompano Beach,Florida
When: Started in 2002
As the owner of a wholesale exotic car dealership, RichardWeisman would hear several of his clients complain about how muchthey hated losing money on their Lamborghinis, Porsches and Viperswhen they traded in their cars. Inspired by those complaints, the41-year-old entrepreneur decided to launch a second businessdesigned to provide a solution to that very problem.
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