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Honesty Is the Best Policy

More proof that the greatest truths in life are learned in kindergarten

By Karen E. Spaeder

Opinions expressed by Entrepreneur contributors are their own.

With all the scandals rocking corporate America of late, CEOsare getting a pretty bad rap these days. Trust has become scant;doing business has become an exercise in convincing someone,anyone, that you're a decent, honest CEO who wouldn't dreamof ripping anyone off. You may very well be decent and honest, andyou may very well never hobnob with the likes of an Enron orWorldCom higher-up. Trouble is, who believes that?

You, of course. Your employees, maybe. Perhaps even some of yourcustomers. But I'd venture to guess that a great number ofconsumers are eyeing businesses large and small with the kind ofskepticism typically reserved for politicians. In this kind ofenvironment, what's a small-business owner to do?

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