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How Embarrassing!

Highly publicized dry spells are poor recruitment tools. Will anybody decent ever want to work for you again?

This story appears in the August 2002 issue of Entrepreneur. Subscribe »

You've bitten the bullet and made some tough changes duringthe past year. Maybe you've downsized, shuffled your deck ofsenior managers, shifted your business model, shut down a satelliteoffice--and read all about it in the local newspaper. Butyou've survived, and your company is getting stronger everyday. You can even afford to fill a key position again, and you havesomeone stellar in mind. So what's the problem?

This person isn't sold on working for you, that's what.Hiring after a major reshuffling can be a Catch-22 for companies.You need the best people you can get your hands on to rebuild yourbusiness, but these rainmakers are uneasy because your companylooks about as stable as a kite twisting in the wind. You have toget this person past your company's past. But how?

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