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How To: Manage Your Cash Flow

You're making sales, but are you making money?

This story appears in the June 1998 issue of Business Start-Ups magazine.

Even profitable companies can go broke. That's a difficulttruth for start-up owners to swallow. But the sooner youlearn that when you're out of , you're out of business,the better your chances for survival will be.

"Profit is an accounting principle,' explains JaeK. Shim, co-author of Keys to Managing Your Cash Flow(Barron's Educational Series Inc., $4.95, 800-645-3476)."You need cash, not profit, to pay bills orloans.'

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