How to Sell More to Current Customers Up-selling is a tried-and-true way to increase your sales. Here are four ways you can incorporate the method into your business.
The following are four major ways to up-sell your existingcustomers.
- Sell more of what your customers are already buying.Each of your existing customers have certain buying habits. Ideallyyou will have accumulated data that allows you to reference boththe specific items they purchase as well as their frequency. Withthis information, you can offer additional products and services inwhich the customer has already proved to have an interest.
- Sell complementary products and services. Your businessmay have products and services that can be sold in conjunction withother products and services. These items are often an easy up-sellthat can be made at the point of purchase.
- Introduce noncomplementary products and services. Yourcurrent customers posses a degree of trust in your business, andthis can be converted into sales of products and services that arenot directly related to the customers' existing purchases.
- Offer new products and services that your business hasadded. As your business adds new products and services, thesecan be offered to your existing customers. This can be done withoutyour having to convert these customers to your business, as theyalready like your business and how it operates.