I've Got an Idea!

You can get one, too, if you just learn to brainstorm a little more like Doug Hall.

By Geoff Williams • Dec 1, 2001

Opinions expressed by Entrepreneur contributors are their own.

All entrepreneurs are inventors. But some are better at it thanothers. Meet Doug Hall, 42, author of Jump Start Your Business Brain (F&WPublishing) and CEO of Richard Saunders International Eureka!Ranch, a think tank outside Cincinnati. Companies as diverse asAT&T and Frito-Lay have descended on the Eureka! Ranch, whereHall and his staff help them brainstorm new products and servicesand new ways to market existing ones. Creativity is the man'scraft.

Entrepreneur: Do you have anystrategies for creative brainstorming?

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