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I've Got an Idea!

You can get one, too, if you just learn to brainstorm a little more like Doug Hall.

This story appears in the December 2001 issue of Entrepreneur. Subscribe »

All entrepreneurs are inventors. But some are better at it thanothers. Meet Doug Hall, 42, author of Jump Start Your Business Brain (F&WPublishing) and CEO of Richard Saunders International Eureka!Ranch, a think tank outside Cincinnati. Companies as diverse asAT&T and Frito-Lay have descended on the Eureka! Ranch, whereHall and his staff help them brainstorm new products and servicesand new ways to market existing ones. Creativity is the man'scraft.

Entrepreneur: Do you have anystrategies for creative brainstorming?

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