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If at First You Don't Succeed.

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By Amy Fennell Christian •

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(YoungBiz.com) - Unless you live under a rock,you've heard the advertising slogan "Coke Is It!" Butdid you know it was created by a Hispanic immigrant who worked hisway up to become chairman of the Coca-Cola company?

Roberto C. Goizueta, along with his wife, Olga, and their threechildren, left their Cuban possessions behind and moved to theUnited States in 1960. He first worked for Coke's LatinAmerican operations, then moved to the company headquarters inAtlanta in 1964.

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