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iMakeNews Launches e-Franchisor Tool

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Newton, Massachusetts--iMakeNews, a Web-based platformspecializing in customer retention and acquisition throughpermission-based e-newsletters, has launched an electronicmarketing solution specifically for franchisors and multilevelmarketers. The new e-Franchisor enables franchisors to engage theirfranchisees in e-mail marketing by providing them with the abilityto create, deliver and track personalized e-newsletters and e-mailpromotions to their local customer base. The service also allowsfranchisees to plug their own articles into newsletters or"drag and drop" content from publishers such asEntrepreneur.com, NewsEdge, Cahners Business Information andZiff-Davis. -Warner Communications

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