Information Overload

A busy Web site that overwhelms visitors risks losing them.

Oct 24, 2002

If your Web site is overly complex, it may be hurting business.That's because the natural response to information overload isto shut down. Some customers will leave your Web site if they findoverly complex product or service options that aren't worththeir time and effort. Others may stick with the complexity, whilebeing somewhat resentful that it takes so much time to find whatthey want.

Excerpted from 101 Internet Marketing Tips For YourBusiness

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