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Going Global

International business tips make a world of difference.

This story appears in the December 2004 issue of Entrepreneur. Subscribe »

Doing business overseas can be effective in expanding markets and increasing sales, but what's it really like for women with vendors and clients in other countries?

Pam Marrone, chair and founder of AgraQuest, a Davis, California-based biotechnology company that develops natural pest-management products, notes that being a female entrepreneur is still uncommon in the northern European market where she does business. She says even her treatment on European airlines, where she is frequently the only female in business class, shows people are inexperienced at dealing with executive women.

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