It Ain't Over . . .
The IPO may be a done deal--but wait! You're not finished yet.
By Art Beroff •
Opinions expressed by Entrepreneur contributors are their own.
Entrepreneurs Steve Crane and Art Aviles Jr., both 40, believethey have an idea that can do what almost no other business hasbeen able to successfully accomplish: corral America's millionsof SOHO businesses into a cohesive, yet independent, force to bereckoned with. Their secret is really no secret at all, accordingto Aviles. "We're hitting SOHO entrepreneurs in the sweetspot: money," he says.
Through their company, CorpHQ, Crane and Aviles have created anonline community (http://www.corphq.com) whereentrepreneurs bid on jobs, and buy products and services atmoney-saving group rates. Through CorpHQ's so-called reverseauction, everyone from Fortune 500 companies to entrepreneurs canlist jobs, such as business-plan creation, advertising services andresearch, that SOHO practitioners can bid on individually ortogether as a team led by a project manager. "The power behindour idea," says co-founder Crane, "is that it uses theInternet to bring together talent in a way that is not otherwisepossible."
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