It Ain't Over . . .
The IPO may be a done deal--but wait! You're not finished yet.
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Entrepreneurs Steve Crane and Art Aviles Jr., both 40, believethey have an idea that can do what almost no other business hasbeen able to successfully accomplish: corral America's millionsof SOHO businesses into a cohesive, yet independent, force to bereckoned with. Their secret is really no secret at all, accordingto Aviles. "We're hitting SOHO entrepreneurs in the sweetspot: money," he says.
Through their company, CorpHQ, Crane and Aviles have created anonline community (http://www.corphq.com) whereentrepreneurs bid on jobs, and buy products and services atmoney-saving group rates. Through CorpHQ's so-called reverseauction, everyone from Fortune 500 companies to entrepreneurs canlist jobs, such as business-plan creation, advertising services andresearch, that SOHO practitioners can bid on individually ortogether as a team led by a project manager. "The power behindour idea," says co-founder Crane, "is that it uses theInternet to bring together talent in a way that is not otherwisepossible."
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