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It's a Chic Thing

Boutique hotel chains are going strong with cheap, stylish offerings.

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This story appears in the September 2004 issue of Entrepreneur. Subscribe »

While it might be comforting to know almost any megachain hotelis going to be the same whether you're in or Milwaukee,you may find more bang for your buck, plus somethingregional or unique, at smaller chains.

Affinia Hospitality, a group of nine reasonably priced all-suitehotels in , is still managed by the Denihan family,whose patriarch started the chain in 1962. Nearly all the suites inits nine properties are surprisingly spacious (givenManhattan's reputation for matchbook-size hotel rooms) andinclude large work areas as well as kitchen facilities. Extrasinclude a pillow menu, high-speed Internet access, and convenientlocations in Midtown and the Upper East Side. Its best-knownproperties include the Affinia Dumont, The Benjamin and the Surrey.Visit www.affinia.com, or call (866) AFFINIA.

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