For Subscribers

It's a Gift

Grab your Santa suit and load your sack with all the useful gadgets and goodies that will help your clients remember you in the new year.

By Christopher Elliott

Opinions expressed by Entrepreneur contributors are their own.

Giving clients holiday gifts is more than a good idea, to hear Leann Phenix talk about it: "It's a 'must do,'" says the CEO of the Austin, Texas, literary publicity firm that bears her name. "From the first year of our company's existence, we have given gifts even when cash flow was tight," she says. "We did so in the beginning to help people remember us. We continue to give gifts not only to stay visible, but also because we are genuinely thankful when people help us. It makes us feel good to give, and it makes the receiver feel good."

The good tidings have spread: Phenix & Phenix Literary Publicists has grown from a start-up in 1994 to 11 employees and close to $1 million in revenues last year. And the company has honed its gift-giving skills in the process. Well before the holidays, Phenix already has a list to check twice. "We want the gifts we give to make a lasting impression," she explains.

Continue reading this article — and all of our other premium content with Entrepreneur+

For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:

  • Digestible insight on how to be a better entrepreneur and leader
  • Lessons for starting and growing a business from our expert network of CEOs and founders
  • Meaningful content to help you make sharper decisions
  • Business and life hacks to help you stay ahead of the curve

Related Topics

Editor's Pick

The Dark Side of Pay Transparency — And What to Do If You Find Out You're Being Underpaid
Thinking of a Career Change? Here Are 4 Steps You Can Take to Get There.
A Founder Who Bootstrapped Her Jewelry Business With Just $1,000 Now Sees 7-Figure Revenue Because She Knew Something About Her Customers Nobody Else Did
Everything You Need to Know About Franchise Law
Growing a Business

Scaling Made Easy: How to Scale Your Business like a Fortune 500 Company

Once you have the night-vision skills of Fortune 500 restaurants, scaling becomes effortless. Here are 3 ways to scale, hidden in plain sight.

Business Ideas

55 Small Business Ideas To Start Right Now

To start one of these home-based businesses, you don't need a lot of funding -- just energy, passion and the drive to succeed.


Streaming TV Is the Future of Advertising — Without Breaking the Bank

Today's consumers expect personal, impactful ads. There's an advertising method that can get you there for half the price, making it the next frontier in digital advertising.