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It's Optional

What do you really need, and what can you live without?

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This story appears in the July 2003 issue of Entrepreneur. Subscribe »

Consumer demand for the latest technology in is sohigh, many of today's cars come loaded with features onceconsidered optional. For example, General Motors' sophisticated OnStarcommunications system is standard in several GM cars and trucks.The 2004 RL sedan has no options available-it's alreadyequipped with every feature imaginable. Anti-lock brakes, airconditioning, automatic transmission, high-performance engines,sound systems, power windows and doors, and cruise control are somuch part and parcel of the vehicles business owners buy,there's little need to spring for extras. Still, there'susually at least one piece of additional equipment that can temptyou to go overboard when purchasing or leasing a car or fleet.

Lexus' most requested add-on to its GS300 four-door model isleather seating that runs an additional $1,660. Since it looks andfeels great, especially if you're driving clients around,it's probably worth the extra bucks-but think twice beforeadding an entertainment system with back-seat TV if yourtransportation is strictly for business. And if you're in asunshine state, you may not really need the expensivefour-wheel-drive option on that delivery truck.

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