Kids As Consultants It pays to ask kids what they think.

Mar 1, 2001

"Out of the mouths of babes" is more than just anexpression. Paying attention to the "little ones" mayactually help your business grow. If you're in the kids'business or considering starting one, you may want to considerusing children as marketing consultants. Kids tend to think out ofthe box, and that can be an asset for entrepreneurs trying to reachthis booming market.

Some companies give their young consultants regular homeworkassignments. And mega-enterprises like Microsoft and MTV regularlyhire kids for their views. But you don't need to make this sucha formal process. Try polling the kids you know. Show them yourstuff, ask what they think and then brainstorm with them. Don'tbe patronizing-you must be truly open to the process for it towork.

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