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Lead the Way

When it comes to seeking out leads, don't be shy.

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Host a leads breakfast and invite local entrepreneurs whoaren't direct competitors. You may get more than you bargainedfor--in addition to adding potential customers to your list, youmight also find suppliers, vendors and members of other professionswhose services you may need. Invite a lawyer, politician orsecurity expert to speak to the group about a topic that's ofinterest to everyone involved.

This step goes beyond simply forming a networking group. Itimplies a bit more structure and a more determined approach. Byadding the element of an informative talk on a topic of interest tothe business community, it also allows you to assume a position ofresponsibility and visibility. You're doing something for therest of the group and providing a service of sorts. People warm upquickly to the generosity of others.

Excerpted from 303 Marketing Tips: Guaranteed To Boost YourBusiness

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