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Learn to Encourage Repeat Business

Current customers are your best source of business.

Opinions expressed by Entrepreneur contributors are their own.

They know you, they know your product and they have demonstrateda willingness to purchase. What's more, you know them,you've learned about their needs and you've invested asignificant amount of time in the success of their business.Protect that investment and encourage it to grow the same way youmanage your investment portfolio, making adjustments periodicallyto maximize your return.

Excerpted from Creative Selling: Boost your B2B sales

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