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Listen and Learn Wonder what customers really want? Just ask them.

By Gwen Moran •

Opinions expressed by Entrepreneur contributors are their own.

Interview 100,000 customers, and you get an idea of what theywant. That's what T. Scott Gross did before writing his bookWhen Customers Talk... Turn What They Tell You IntoSales. Here, he shares some of his insights.

What's the biggest mistake independent retailersmake?

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