For Subscribers

Lucky Stars

Some entrepreneurs are turning to astrology to chart their business courses.

By Julie Monahan

Opinions expressed by Entrepreneur contributors are their own.

When Michael Anderson, 39, incorporated his online trainingcompany in Seattle in early 2003, he had his legal papers in handat the state filing office along with a report from his astrologer,Madeline Gerwick-Brodeur. According to a planetary analysis,Gerwick-Brodeur recommended a specific time and date to sign thepapers to position the business for a profitable future. Whileit's hard to prove a diretct link to astrology, more than ayear after incorporation, the Avant Institute had reached $400,000in sales.

Gerwick-Brodeur, president of PolarisBusiness Guides LLC in Arlington, Washington, begins her workwith clients with the date of incorporation. She creates anastrological chart linking the position of the planets to businessactivities and goals. By understanding planetary cycles, she says,companies can more effectively time important changes, such asintroducing new products. "We're teaching companies how tobe more prosperous by working in harmony with the universe,"says Gerwick-Brodeur.

Continue reading this article — and all of our other premium content with Entrepreneur+

For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:

  • Digestible insight on how to be a better entrepreneur and leader
  • Lessons for starting and growing a business from our expert network of CEOs and founders
  • Meaningful content to help you make sharper decisions
  • Business and life hacks to help you stay ahead of the curve

Related Topics

Editor's Pick

Have More Responsibilities at Work, But No Pay Bump? Use This Script to Get the Raise You Deserve.
Black and Asian Founders Face Opposition at All Levels — Here's Why That Has to Change
Business News

'This Made Me Physically Recoil From My Phone': Lingerie Brand Apologizes For 'Creepy' Ad Referencing Ryan Reynolds and Bras

Online lingerie retailer Harper Wilde is under fire for a bizarre sponsored post it has since pulled from Instagram.

Thought Leaders

5 Small Daily Habits Self-Made Millionaires Use to Grow Their Wealth

We've all seen what self-made millionaires look like on TV, but it's a lot more subtle than that. Brian Tracy researched what small daily habits these successful entrepreneurs adopted on their journey from rags to riches.


Blake Lively Knows Being a Perfectionist Is 'Weaponized' Against Women, But She's Micromanaged Her Way to Millions, So She's Not Stopping Now

The "Gossip Girl" actress is done apologizing for being a control freak. After all, obsessing over every little detail is what's made her mixer brand Betty Buzz a raging success.

Business News

Viral Sensation 'Popcorn Guy' Has Earned a Gig at the 2023 Oscars

Jason Grosboll first went viral on TikTok for his theatrical method of buttering popcorn in a Texas movie theater.