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Lucky Stars

Some entrepreneurs are turning to astrology to chart their business courses.

By Julie Monahan

Opinions expressed by Entrepreneur contributors are their own.

When Michael Anderson, 39, incorporated his online trainingcompany in Seattle in early 2003, he had his legal papers in handat the state filing office along with a report from his astrologer,Madeline Gerwick-Brodeur. According to a planetary analysis,Gerwick-Brodeur recommended a specific time and date to sign thepapers to position the business for a profitable future. Whileit's hard to prove a diretct link to astrology, more than ayear after incorporation, the Avant Institute had reached $400,000in sales.

Gerwick-Brodeur, president of PolarisBusiness Guides LLC in Arlington, Washington, begins her workwith clients with the date of incorporation. She creates anastrological chart linking the position of the planets to businessactivities and goals. By understanding planetary cycles, she says,companies can more effectively time important changes, such asintroducing new products. "We're teaching companies how tobe more prosperous by working in harmony with the universe,"says Gerwick-Brodeur.

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