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M's the Word

Mobile commerce is starting small.

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This story appears in the October 2001 issue of Entrepreneur. Subscribe »

Imagine customers waving mobile phones and-poof!-buyingproducts. It should become a reality soon enough. "Consumerswill ease into m-commerce," says Andrew Cole, an analyst atBoston research firm Adventis. "They'll overcome theiranxieties [by making] small purchases."

Those small charges, or "micropayments," didn'talways interest the big players. But with more online merchantstesting m-commerce devices, powerhouses such as Cingular and VisaInternational are storming the field.

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