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Magic Touch

With a few tricks up their sleeves, two brothers take PC design to a whole new level.

By Geoff Williams • Nov 14, 2003

Opinions expressed by Entrepreneur contributors are their own.

Four years ago, VoodooPC was making a modest profit, but it wasa rather rudderless company, ambling on an avenue of anonymity.Suddenly, VoodooPC's revenue grew 40 percent per year; thecomputer industry garnished the company with awards; and now, whenPC publications rate computers, VoodooPC is compared to giants likeDell and Gateway. Given the company's name and success, onewonders if the founders have been sticking needles into dollsresembling the interns in the Dell commercials.

Ravi Sood, CEO of VoodooPC, laughs. But instead of poking holesin that theory, he admits their boardroom is home to some voodoodolls. And just as you start to worry that you haven't seenthat "Dude, you're getting a Dell!" guy in some time,Ravi, 33, says the dolls, bongo drums and other items fostercreativity during brainstorming sessions and are a nod to theircompany's namesake.

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