Make It Appealing

Finding the right marketing and advertising strategy depends on your product.

Jan 3, 2002

People buy your product depending on what it is and what it isabout. Frequently, you can boil it down to two things: emotion orreason. Which sells your business better? Which side of the braindoes your business appeal to? Sell motorcycles, and you need anemotional/romantic sales campaign. Sell business forms, and youmust appeal to reason. Know the appeal of your business, and makesure your advertising suits it.

Excerpted from 303 Marketing Tips: Guaranteed To Boost YourBusiness

Editor's Pick

This 61-Year-Old Grandma Who Made $35,000 in the Medical Field Now Earns 7 Figures in Retirement

A 'Quiet Promotion' Will Cost You a Lot — Use This Expert's 4-Step Strategy to Avoid It

3 Red Flags on Your LinkedIn Profile That Scare Clients Away

Ben Higgins Talks Overcoming Insecurity, Finding Purpose and Juggling Multiple Business Ventures

'Everyone Is Freaking Out.' What's Going On With Silicon Valley Bank? Federal Government Takes Control.

Know Before You Buy: These Are the Costs Associated With Purchasing and Operating a Franchise

Most Popular

See all

Leadership

How to Detect a Liar in Seconds Using Nonverbal Communication

There are many ways to understand if someone is not honest with you. The following signs do not even require words and are all nonverbal queues.

By Don Weber

Business News

New Mexico Is Hiring Professional Bear Huggers -- Here's How to Land the Dream Job

The American Black Bear was selected as the state's official animal on February 8, 1963, by the New Mexico Legislature.

By Emily Rella

Productivity

Having Trouble Focusing? Here's How to Become Unstoppable in Your Performance

Here are a few tips on how to improve your focus, discipline and ability to complete projects.

By Dave Conway

Business News

'Invest In That Future Now Before It's Too Late': Bill Gates Calls For Global Pandemic Response Team In Op-Ed

In the same month that the World Health Organization called the coronavirus a pandemic three years ago, billionaire Bill Gates reiterated his call for a "fire department for pandemics."

By Gabrielle Bienasz

Leadership

Pros And Cons Of Leadership Coaching: Is It Right For You Or Your Company?

Leadership coaching can work really well in some cases and not so well in others. It all depends on a few factors and if your company is ready to make the leap.

By Under30CEO