Make It Appealing
Finding the right marketing and advertising strategy depends on your product.
People buy your product depending on what it is and what it isabout. Frequently, you can boil it down to two things: emotion orreason. Which sells your business better? Which side of the braindoes your business appeal to? Sell motorcycles, and you need anemotional/romantic sales campaign. Sell business forms, and youmust appeal to reason. Know the appeal of your business, and makesure your advertising suits it.
Excerpted from 303 Marketing Tips: Guaranteed To Boost YourBusiness