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Management Buzz 08/03

Evaluating your company's chances of getting on a "best of" list; putting your company under the microscope

By Joanne Cleaver

Opinions expressed by Entrepreneur contributors are their own.

The "A"List
As the human resources manager for Spring Engineering andManufacturing Corp. in Canton, Michigan, Kim Radeback had to findinexpensive ways to reward employees and bolster morale during asales-flattening economic downturn. Her inspirations--such as"Twisted Thursdays," where staffers walked around givingout hot pretzels--did more than keep employees happy; they helpedthe company become one of the Detroit area's "101 Best andBrightest Companies to Work For" in the city's 2001list.

Many local magazines and business associations are launching"best of" lists that emulate the highly publicized listssponsored by national magazines. Though winning is the main appeal,there are other benefits to applying. Just filling out theapplication may reveal where your company is doing well and whereit's falling short. Learning about the winners can help yousize up your competition for the best local workers.

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