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Mark Your Calendar

Happy anniversary to you.

This story appears in the May 1998 issue of Entrepreneur. Subscribe »

The funny thing about business anniversaries is just how oftenthey're forgotten-or simply overlooked. "[Businesses]don't even think of it most of the time," says MichaelSodano, president of Eventure Inc., a Verona, New Jersey, corporatecom-munications production company.

That's too bad, because even the youngest, mostcash-strapped business can-and should-commemorate the specialoccasion somehow. "It's just a matter of thinkingof what you can do to address the constituencies you want toreach," says So-dano.

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