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Marketing Buzz 10/02 The power of PR; learning business tactics from students

By Nichole L. Torres •

Opinions expressed by Entrepreneur contributors are their own.

Stars of PR

PR is the hottest way to get buzz about a new business. So sayAl and Laura Ries in their new book, The Fall of Advertising& The Rise of PR (HarperInformation). Media stories implycredibility. "Over the years, we've noted that many brandsreally got started with PR," says Al. Remember these big-guytactics:

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