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French Twist

Take a bite out of the food market

By Don Debelak

Opinions expressed by Entrepreneur contributors are their own.

Like most college students, Candace Vanice loved french fries,but she worried about the fat content. Remembering how her motherwould put an egg-white coating on bread to make it crispy, Vanicetried the same technique with french fries. After a series ofexperiments with seasonings, she hit upon a winning formula shethought tasted just as good as the french fries at McDonald'sand other fast-food restaurants.

Vanice received her patent in 1994. In 1998, she sold $250,000worth of 8th Wonder Fat Free Fries. This year, the 27-year-oldentrepreneur's Kansas City, Missouri, company, Marvel LLC,expects $1 million in sales through major Midwestern supermarketchains such as Kroeger, HiVee and Albertson's.

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