Measuring the Effectiveness of Your Advertising: Part 4 of 5
There are a number of ways to measure how well your advertising is working for you.
None of these methods is foolproof. And none of them will workfor all types of businesses. But try a few on your advertisingefforts, and you'll get a sense of how well they're doingand whether the expenditure is giving you a satisfactory return oninvestment.
4. Revenue measurement: Lots of factors can impact yourgross revenues, no matter what kind of business you run. Butcounting the till every day before, during and after an advertisingcampaign can tell you in absolute terms if you're doingsomething right. When you make your judgments on this, allow formitigating factors (look at the last few years, for example, to seeif there's normally a seasonality to your business).
Excerpted from Knock-Out Marketing: Powerful Strategies to PunchUp Your Sales