For Subscribers

Mighty Mouse

Your store may not be a big, city-slicker business, but even a small-town shop can still get customers through its doors.

By Paul and Sarah Edwards • Jul 1, 2003

Opinions expressed by Entrepreneur contributors are their own.

Q: I have aclothing store and hair salon business in a very small town. Howcan I get people to come through my doors and shop here? It seemsthat people would rather shop somewhere else, like in a big city,instead of saying they bought something from a smalltown.

Name withheld

A: We live in asmall community of less than 2,000 people, so we see firsthand howpeople in businesses like yours get people in the door and makesales. As with big-city retail, location can be important. Beingnext to the town coffee shop means you'll be seen. But evenwithout street traffic, small-town merchants can still getbusiness.

Continue reading this article — and all of our other premium content with Entrepreneur+

For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:

  • Digestible insight on how to be a better entrepreneur and leader
  • Lessons for starting and growing a business from our expert network of CEOs and founders
  • Meaningful content to help you make sharper decisions
  • Business and life hacks to help you stay ahead of the curve

Related Topics

Editor's Pick

Have More Responsibilities at Work, But No Pay Bump? Use This Script to Get the Raise You Deserve.
Black and Asian Founders Face Opposition at All Levels — Here's Why That Has to Change