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Networking Your Way to Start-Up

Newsflash: A network should include more than your next-door neighbor and your favorite client. Here's how to build a network that will keep your business growing.

By Pamela Rohland

Opinions expressed by Entrepreneur contributors are their own.

You might imagine that someone who bills herself as a "lovecoach" would have no problem building a network of advisorsand associates to help grow her new business. After all, how shycould she be? But timidity wasn't Robin Gorman Newman'sproblem when she launched her Web-based consulting business,, in 1997. Workaholism was. The author ofHow To Meet a Mensch in New York: A Decent,Responsible Person Even Your Mother Would Love spent somuch time focusing on her homebased Great Neck, New York, business,she didn't take time to develop her own network.

"I wouldn't leave the house," confesses GormanNewman, who counsels singles on making strategic plans, much likebusiness plans, to find romance. "I needed to be forced tobreak up my day, but I couldn't find any groups that quite fitthe bill."

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