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Ode To Creativity

Need visibility for your product or service? Here are a few high-impact strategies.

By Kimberly L. McCall

Opinions expressed by Entrepreneur contributors are their own.

In the absence of deep pockets, we entrepreneurs must beextraordinarily innovative in order to get attention for ourproducts and services. Particularly when you're starting out,it's important to pick a few high-impact avenues for generatingpositive buzz. The key is to pick a manageable amount of tactics,those that you can financially support on an ongoing basis. Knowyour strengths, and capitalize on what you excel at. Needinspiration? Consider these tactics:

1. was started in1996 by Mark Oldman, 31, Samer Hamadeh, 31, and H.S. Hamadeh, 29.The New York City company's mission is to help professionalsadvance their careers through "insider" careerinformation, online networking, online courses and joblistings.

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