Of One Mind
Keep employees by getting on the same page from the get-go.
Opinions expressed by Entrepreneur contributors are their own.
You want to recruit and keep valuable employees-that's agiven. Often, the key to doing that is making sure what you promisematches what employees think you promised.
In "Promises Made, Promises Broken: Employee Attraction andRetention in Small Businesses" (Journal of Small BusinessManagement, October 2001), Jill Kickul found that poorattitude, lack of commitment to the firm and likelihood of leavingthe company are often based on employee perceptions that employershave not fulfilled their promises.
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:
- Digestible insight on how to be a better entrepreneur and leader
- Lessons for starting and growing a business from our expert network of CEOs and founders
- Meaningful content to help you make sharper decisions
- Business and life hacks to help you stay ahead of the curve