Of One Mind
Keep employees by getting on the same page from the get-go.
By David Newton •
Opinions expressed by Entrepreneur contributors are their own.
You want to recruit and keep valuable employees-that's agiven. Often, the key to doing that is making sure what you promisematches what employees think you promised.
In "Promises Made, Promises Broken: Employee Attraction andRetention in Small Businesses" (Journal of Small BusinessManagement, October 2001), Jill Kickul found that poorattitude, lack of commitment to the firm and likelihood of leavingthe company are often based on employee perceptions that employershave not fulfilled their promises.
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