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On Your Mark...

Get ready to protect your business's name.

This story appears in the July 1998 issue of Entrepreneur. Subscribe »

In February, we gave you a few pointers on brainstorming fornames for your business. Now it's time to look intotrademarking that name. But how do you know if the name reallybelongs to you?

Before you order that sign and print reams of stationery,consider the following advice from Glenn A. Gundersen, a partner inlaw firm Dechert, Price & Rhoads in Philadelphia and author ofTrademark Searching (The International TrademarkAssociation):

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