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One For The Road

Richard Haywood's Western-themed audio books are a runaway hit with truck drivers.

This story appears in the January 1996 issue of Entrepreneur. Subscribe »

Richard Haywood is not a trucker. Nor is he a cowboy. But heknows all he needs to know about the two lifestyles to produceWestern-themed audio that have recently become all the ragewith truck drivers.

Before starting his audiobook business in 1993, Haywood, aformer gas and oil appraiser, had no interest in listening to bookson tape. "I enjoy getting lost in a novel," the avidreader says. But his brother's bid for a seat in the TexasSenate changed everything.

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