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All Shook Up You can't control disruptive innovations, but you can learn to predict them--and to react to them in a positive way.

By Chris Penttila •

Opinions expressed by Entrepreneur contributors are their own.

One of your competitors has just released an innovative productor service. You must find a way to respond--fast--because this newidea is shaking up the market.

It's called disruptive innovation, and it happens whensomething new overturns a market, forcing everyone else to eitheradapt or die.

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