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What's New 06/05

Keep your reputation as the life of the party.

This story appears in the June 2005 issue of Entrepreneur. Subscribe »

For years, Lillian Vernon has attracted customers with itspersonalized, unique and functional products, from wedding albumsto jewelry. Now, Celebrations by Lillian Vernon, a new, direct-salesbusiness opportunity, holds special appeal for entrepreneurs. Basedin Virginia Beach, Virginia, it has a party plan format, withconsultants hosting gatherings to share the product line withothers. Within six months of its October 2004 launch, the team was1,000 consultants strong. The goal is to expand to 3,000 in thenext few months.

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