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Opposites Attract

A look behind the seemingly random world of acquisitions

This story appears in the February 2006 issue of Entrepreneur. Subscribe »

When bought broadband phone company last fall, eBayCEO said the acquisition would create "anextraordinarily powerful environment for ," making iteasier for buyers and sellers to communicate.

The same week, entrepreneur announced a dealwith Brown-Forman Corp.--the company behind Jack Daniels and otherspirits--to produce Virgin Vines, a wine label including a redshiraz that retails for $10, along with the quirky motto"Unscrew it, let's do it."

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