Opposites Attract
A look behind the seemingly random world of acquisitions
When eBay bought broadband phone company Skype last fall, eBayCEO Meg Whitman said the acquisition would create "anextraordinarily powerful environment for business," making iteasier for buyers and sellers to communicate.
The same week, entrepreneur Richard Branson announced a dealwith Brown-Forman Corp.--the company behind Jack Daniels and otherspirits--to produce Virgin Vines, a wine label including a redshiraz that retails for $10, along with the quirky motto"Unscrew it, let's do it."
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